Usain Bolt signs Nike’s biggest endorsement deal

By Femi Adefioye, Lagos

Usain-Bolt-jamaica-flagOne of world’s biggest sports kit makers, Nike has signed Usain Bolt to a lifetime deal.

According to reports, deal is the largest single-athlete deal in Nike’s 46-year history as it also marks the first time that Nike has officially given a lifetime deal.

Usain Bolt, who is entering a new phase of his career, is reportedly billed to earn as much as $30 million annually.

Bolt’s new deal “easily surpasses” the 10-year, $300 million deal Kevin Durant signed with Nike in 2014.

Online sports newsblog, SportsOneSource reports that Bolt will have his own signature shoe line with Nike and is expected to wear them for all his track events, and Forbes predicts a $340 million sales from Bolt’s customised shoes annually.

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