The Principal Consultant, NECCI Ltd Mrs. Nkechi Ali Balogun has described public relations as a means of building, maintaining and sustaining your relationships.
Balogun made the submission at the round table discussion held at commerce house in Lagos by the Women Wing of the Lagos Chambers of commerce and Industry (LCCI) recently.
In her words, “your first public relation is your husband while your first public community is your home, you build your life from your home, if you fail there you fail everywhere”
She further said “everybody cannot be your public; your key public are your stake holders, people you are dealing with now
She added that every effort of public relations is to build a large perception (the way people see you) and live up to it.
According to Balogun, public relations is also about managing the truth, managing crisis (plan ahead of crisis ‘plan B’), Internal communication (by being open to your staff, care for them, let them know your story)
‘Personal branding; you must brand yourself, know what you stand for, create your own brand and carve your own niche because your staff follows your brand’ she said.
Your personal brand will affect your corporate brand, nurture your brand, your relationship and your husband, and manage your brand so that your corporate brand will come out strong. balogun added
At the end of her speech she was given a membership form to become a full member of The Lagos chamber of commerce and industry.