By Olaolu Oladipo, Lagos
Chief Product Officer at Facebook, Chris Cox, is in Nigeria today, to speak at Social Media Week in Lagos about the future of media.
According to the schedule of his visit, Cox is expected to meet with Nigerian entrepreneurs and content creators.
Nigeria is the first stop on a week-long trip to West Africa where Chris will visit Nigeria, Ghana and Senegal to learn about the challenges and opportunities people in the region face so that Facebook can better serve the region’s content creators, entrepreneurs and developers.
During his talk at Social Media Week Cox will highlight Nigeria’s status as a hub for innovation and creativity because of its fast-growing mobile technology sector and its vibrant film and music industries.
He will focus on how the world is moving to digital video, with formats such as virtual reality, live video broadcast and 360 video giving people new ways to tell their stories.
“Stories matter, whether it’s the stories of our lives or the story of Africa’s growth and ascendance” says Cox. “We want Nigeria’s storytellers — the musicians, the filmmakers, the novelists — to take their stories to the rest of the world. The explosion in mobile video and live video, gives people a new way to share their story and perspective with the globe – and this is happening on Facebook.”
Cox will talk about how creators like Femi Kuti are using Facebook to bring fans into their lives and extend their presence beyond the stage and recorded media.
He also discussed how innovators like Afrinolly – the creative hub where technology meets art — are using virtual reality and 360-degree video to create exciting and compelling new storytelling formats.