By Femi Adefioye, Lagos
The management of the League Management Company has secured marketing partnership with Star Lager Beer for the Nigeria Professional Football League (NPFL).
The announcement is sequel to an earlier partnership with La Liga.
The event had in attendance some Nigerian football legends; key sports regulators and officials, celebrities and of course Star Larger consumers.
Speaking on the partnership, Chairman, League Management Company, Shehu Dikko said, “The NPFL has grown rapidly over the past few years and with new partnerships like this, we hope to push it beyond expectations and make it the biggest league in Africa. Bringing Star to the table is only natural as Star has identified with football in Nigeria over the years.”
Portfolio Manager, National Premium, Nigerian Breweries Plc., Mr Tokunbo Adodo in a statement said, “We have a longstanding claim to football so it’s only natural for us to prove our love for the game by partnering with the Nigeria Professional Football League (NPFL). We can assure fans of innovative and thrilling developments in the years to come”.
“The five-year partnership will push the frontiers for football in Nigeria and it is hoped that this will be the start of great things for Nigerian football fans and lovers of the Star brand.”
While stating that the league needs big corporate organizations to support its message of youth empowerment, Adodo said, “This partnership agreement with Star shows that there is opportunity for corporate Nigeria in our league and we hope that many more organizations will take advantage of football to reach their target markets as we continue to build an attractive league.”