By Olaolu Oladipo
Minister of Information and Culture, Alhaji Lai Mohammed, has stated that the nation’s creative is better placed to tell the nation’s stories to the wider world whom he stated was ready to pay a lot of money for them.
Mohammed said this in Lagos at the inauguration of “My Africa Reality TV Show,” that seeks to promote the African culture, tradition and values.
The minister in his address stated this is evident by the runway success of the dance drama ‘Wakaa The Musical’ which was performed to global acclaim in London recently, adding that what was needed was how to make creative products of the right quality and accessible to all.
He congratulated the organisers and producers of the new reality TV show, adding that he was confident that it would massively succeed.
He said the show was coming at a critical point the country was seeking to lay the proper foundation for a very vibrant and productive economy.
“This show is the type of production that we need at this time, because it promotes other aspects of our economy, it creates jobs and educates our people.
“By the time we conclude the ongoing digitisation of the broadcast industry, we will have opened up several revenue and marketing pipes for monetisation of such shows and a window to the world,” he said.
The minister noted that the free fall of oil prices was a blessing in disguise.
He said the free fall had pushed the country to harness its natural and creative resources to build a new economy that would not be dependent on just natural resources.
Mohammed called on Nigerians to chart a path for the development of the nation’s creative industries.
He said the focus of his ministry was mass creation of jobs and development of skill and managerial abilities of Nigerians.
Mohammed said the ministry would also focus on formalising and growing the export of all aspects of the industry to become a significant foreign exchange earner for the country.
He said it would similarly provide key infrastructure that would encourage local and foreign investments into all the key aspects of the creative Industries.
“We have identified TV, Music and Film production as a major component. We are working on what exactly should be provided, what type of laws, subsidies, financing, infrastructure etc will be required to achieve the desired goals,” he said.