Usain Bolt signs Nike’s biggest endorsement deal

By Femi Adefioye, Lagos

Usain-Bolt-jamaica-flagOne of world’s biggest sports kit makers, Nike has signed Usain Bolt to a lifetime deal.

According to reports, deal is the largest single-athlete deal in Nike’s 46-year history as it also marks the first time that Nike has officially given a lifetime deal.

Usain Bolt, who is entering a new phase of his career, is reportedly billed to earn as much as $30 million annually.

Bolt’s new deal “easily surpasses” the 10-year, $300 million deal Kevin Durant signed with Nike in 2014.

Online sports newsblog, SportsOneSource reports that Bolt will have his own signature shoe line with Nike and is expected to wear them for all his track events, and Forbes predicts a $340 million sales from Bolt’s customised shoes annually.

Facebook Comments

Check Also

Joshua keen to fight New Zealander, Parker next year

Britain’s Anthony Joshua and New Zealander Joseph Parker are keen to fight each other in ...

Anxiety in Africa as race to World Cup reaches final lap

The African continent will this weekend stand still in anticipation as the third and last ...