A chieftain of the All Progressives Congress (APC) in Lagos, Honourable Folusho Aofolajuwonlo has partnered with a global information search platform, GOOGLE inc. to organise an online marketing empowerment schemes for youths in Lagos.The initiative, which came under the auspices of Livity Africa, one of the affiliates of GOOGLE held at the local government secretariat of Itire-Ikate Local Council Development Area of the state over the weekend.
Apart from the youth who attended the programme in droves, the organisers also used the occasion to rally traders, artisans as well as market women on how to utilise online platform to enhance their trade.
On why he opted for the programme, Aofolajuwonlo stated that the gesture was his own modest contributions to efforts being made by government to diversify the nationâ€™s economy through youth empowerment.
â€œWe do not need to pretend that the diversification of the economy remains the best way out of the current recession, it is. For me, the youths stand at the vanguard of this envisaged prosperity and that is why I am using this initiative to position them for greater future,â€ he.
Speaking on the initiative, one of the facilitators of the programme, Mr. Olusola Aromokun said the curriculum was carefully designed to bridge the gap in the area of digital marketing, adding, â€œIt is a free programme BY GOOGLE delivered by LIVITY AFRICA for young people from 16 and above.
â€œWhat we have is that we have different is that we have different stages which resonate with different people. We aim to get as many people to begin online market digital starts up like the kind of successes we have recorded in the past.â€
One of the participants, Fatima Ogunrinde lauded the organisers, saying, â€œI have learnt a lot and I will utilise what I have learnt things that will promote my trade.â€