By Ismaheel OjoÂ
Alhaji Lai Mohammed, Minister of Information has asked telecommunications companies in Nigeria to create massive awareness of Federal Governmentâ€™s campaign, â€˜Change Begins With Meâ€™, through short message service (SMS).
The minister made this appeal during a meeting with the Association of Licensed Telecommunications Operators of Nigeria (ALTON) in Lagos, ahead of the government bid in launching three major campaigns over the next few months.
â€˜â€™We have kick-started the National Security Awareness Campaign, which is aimed at rallying Nigerians to support the war against terrorism and to ensure that they own the war, as well as the National Sensitization Campaign Against Corruption, which is dedicated to alerting Nigerians to the evils of corruption, with a view to rallying their support for the governmentâ€™s anti-corruption battleâ€™â€™. Mohammed says.
According to him, â€œthere is also the soon-to-be launched National Re-orientation Campaign, called CHANGE BEGINS WITH ME, which is designed to achieve a paradigm shift in the way we do things. It is a bigger and deeper version of the old War against Indiscipline (WAI), and it is aimed at solidifying our change mantra.â€™â€™
The Minister says that communication, which is at the core of ALTONâ€™s operations, is at the very heart of these campaigns and believes that through their umbrella platform, the government can pass these messages to millions of Nigerians.
â€˜â€™Since our campaigns are aimed at tackling the problems of insecurity, corruption, widespread indiscipline, lack of respect for time, indolence, poor attitude to work, etc, ensuring the success of the campaigns will ultimately benefit everyone, including ALTON members. If your workers are more punctual and dedicated, your business thrives moreâ€, he added.
The Minister believes that the success of these campaigns will be in mutual benefit of both the government and ALTON